LinkedIn post concept
Status: design draft, 18 September 2026. Part of QR Coupon Journeys, tracked in #2066. This is proposed launch copy and a feed-style mockup; it has not been posted to LinkedIn and does not announce an already implemented acquisition flow.
Creative direction
An invitation to learn, with generous ivory space, indigo typography and layered paper shapes carrying a fine mesh motif. Keep the coupon legible and the offer understandable. A restrained editorial image leads with “Your invitation to learn.” The accompanying post explains the free content, required saved method and optional renewal plainly.
Use the clickable campaign URL in the post as the primary action. A person reading on their phone can open it directly. Keep QR codes on the phone card and on presentations or print; this social artwork does not require a person to scan their own screen. If a secondary QR is later added to a desktop-oriented variant, it must be generated from the approved action URL, with the same access controls and expiry, never painted by an image model.
The author in the mockup is the MeshWeaver company page. The square artwork is a creative choice, not a claim about an enforced LinkedIn image specification. The feed preview is illustrative, uses no real profile data or invented engagement counts, and makes no network calls. Like, Comment, Repost and Send are inert preview controls.
Artwork and feed preview
The preview supports collapsed/expanded copy, desktop/phone width, and two opening-line options. The image is the fixed artwork above. The visible DESIGN CONCEPT marker is intentional. Before a real post, complete the approved journey, verify the current offer and produce a final campaign asset with the approved link and launch status.
Proposed post copy
Your invitation to learn.
Explore MeshWeaver with COURSES3M: up to 90 days on the Personal plan, with no activation charge.
There’s plenty of free content to explore, alongside items that require payment.
A payment method is required upfront. Your card will not be charged to activate this offer. Each separate purchase requires your individual approval.
Want to continue with a paid Personal plan afterwards? Renewal is optional. You choose it separately, with the exact price, first charge date and cancellation terms shown before you agree to recurring payments.
Your included access ends no later than 31 December 2026. You’ll see your exact end date before activation.
Open the invitation, sign up or log in, and find COURSES3M already filled in. Review your offer and make your choices.
Open your invitation →
The URL above is an authoring placeholder, not a live link. Replace it with the published site-bound action URL only when the feature and campaign are ready. An alternative opening line is “What would you like to learn next?”; all financial and expiry wording stays the same.
Offer consistency and handoff
The image keeps “Up to 90 days”, the 31 December 2026 cap, payment method required, no activation charge, and optional renewal visible even if the reader does not expand the post. It must not be revised into an unconditional three-month promise while the current cap remains. The post does not imply every course is included in Personal.
Do not promote universal wallet eligibility in this copy: the payment design explains device and saved-token restrictions. The landing page handles genuine Apple Pay, Google Pay and Card via Stripe choices where supported.
The phone/offer design remains the source of truth for consent. The renewal feature starts unchecked; its own checkbox plus the clear final confirmation authorizes the disclosed subscription payments. Each separate paid-item purchase needs its own confirmation. Saving a method for catalogue items does not implicitly authorize recurring billing.
Before posting, verify the actual target site's coupon, campaign availability, exact benefit period and launch terms. The anonymous link entry shows a generic login gateway; it must not expose protected card, recipient or action records to LinkedIn's crawler. Use an uploaded campaign image for this concept, rather than weakening the authenticated offer policy to obtain a link preview. Public marketing copy and its image are separate from the protected action page.
Store the canonical GUID without personal details or payment identifiers. Add campaign attribution only through the approved server-side allowlist. The post should not fabricate a customer story, quote, scarcity claim or engagement counter. Final publication requires an explicit instruction to publish; designing this post sends nothing.
Creative source and reproduction
The artwork was created with the built-in image-generation tool, then edited with that same tool to remove an unrequested decorative slogan. The master PNG is committed at Essentials/content/design/linkedin-courses3m.png. The feed preview embeds a JPEG format conversion of that master to keep the self-contained HTML below one megabyte; the master remains unchanged.
Initial generation prompt:
Create a polished square editorial LinkedIn campaign graphic for MeshWeaver. This is a marketing design concept, not a LinkedIn UI screenshot. Restrained premium Swiss typography and generous whitespace; deep indigo #4338ca, soft lavender, warm ivory paper; sharp type, subtle paper texture. Use an elegant abstract arrangement of overlapping paper-like invitation cards / open-page shapes on the right or lower-right, with a subtle woven-line motif referencing a mesh. No people, no stock photo, no exaggerated 3D, no tiny legal footer, no payment-provider logos, no LinkedIn logo or invented engagement, NO QR code and no fabricated URL. It will accompany a clickable link in the post, so the image itself needs no button. Main type occupies enough space to remain readable on mobile. Clear hierarchy and sophisticated composition, tangible invitation feeling.
Render ONLY these exact text strings, with accurate spelling and punctuation:
Top small brand: "MeshWeaver"
Large central headline: "Your invitation\nto learn."
Strong offer line: "Personal access · Up to 90 days"
A small elegant coupon ticket / outlined pill: "COURSES3M"
Readable terms line: "Access ends no later than 31 Dec 2026"
A bottom strip with clearly readable terms, not microtext: "Payment method required. No activation charge."
Second bottom line: "Renewal is optional."
Small discreet corner marker: "DESIGN CONCEPT"
Do not add other slogans or invent benefits, deadlines, prices, discounts, icons, links, or logos. Make this look like a high quality real editorial campaign composition, with the artwork supporting the typography.
Final edit prompt, applied to the generated image:
Make only one precise edit to this campaign graphic: remove the small decorative slogan 'A brighter horizon through learning.' from the angled ivory paper card in the lower-right. Leave that card blank except for the existing fine woven lines and paper texture. Preserve every other element pixel-faithfully as far as possible: composition, colors, paper shapes, MeshWeaver brand, main headline, Personal access · Up to 90 days, COURSES3M coupon ticket, expiry line, payment-method/no-activation-charge/optional-renewal footer and DESIGN CONCEPT marker. Do not introduce any new text, QR code, icon or URL.